About 2 years ago there I am listening to one of those casually dressed internet guru types tell me how social media is going to change my world. “Nothing will be the same. It will change business forever!” I thought to myself (insert sarcastic tone) Oh great because I just love the fact that when my blackberry goes off at 10 at night people think I should gleefully answer it. In the mean time my company’s Chief Marketing Officer is going on and on about the impending revolution, about communities, and open communication. Blithering on about what it means to our [...]
